2025 Lululemon wildfeel
Lululemon’s first entry into the performance trail segment. Designed exclusively for the trail and offroad environment with comfort and protection in mind.
MOOD BOARD
EARLY SKETCHES
Vizcom rendering of a preferred early direction.
LATERAL
FINAL DESIGN DIRECTION
MEDIAL
FINAL PRODUCT
The final samples of the Wildfeel reflect some of the changes that were made through the development process, which included a request for bold branding and some changes made to accommodate material properties.
